Help centre

Campaigns

A campaign groups the posts for one idea, such as a launch, a season or an event, across every channel. It gives them a color on the Plan, keeps a brief the whole team works to, and adds up their results.

Making a campaign

Create one from Plan → Campaigns with New campaign:

• Name: what the team calls it.
• Color: one of six. Its posts carry it on the Plan.
• Start and end: optional dates.
• Brief: what the campaign is for, who it speaks to and what to say. Writers and approvers see it on the campaign's page, so they work to the same idea.

Edit changes any of these later.

Putting posts in a campaign

• In Create, choose the campaign under More options.
• On a campaign's page, New post starts Create already in that campaign.

Filing a post in a campaign doesn't send it back for approval.

A tracked link in a campaign's post takes the campaign's name for its campaign tag until you type over it.

The campaign's page

The list shows each campaign's color, its dates and how far along it is ("3 posts · 1 posted"). On a wide screen the first campaign opens beside the list; on a phone a campaign opens on its own page.

A campaign's page has:

• The brief.
• Posted, Reached and Engaged: how many of its posts went out, how many people they reached, and their likes and comments per hundred people reached, counted as Insights counts them. When it went out on more than one channel, each channel is shown too.
• Its posts, with their networks, time and where each stands.

Show on Plan opens the Plan with the campaign picked, so its posts stand out and the rest are dimmed.

The report

Download PDF report from the campaign's menu makes a PDF of the campaign's results: totals, reach by day, each network, the top posts and every post. It carries your workspace's logo when you have one.

Deleting a campaign

Delete campaign from its menu asks first. Its posts stay as they are, without a campaign, and its color leaves the Plan.